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24 Sep, 2018 04:33 PM
In the present time, digital marketing is the only way to gain recognition. With thousands of brand offering the same services or products, it a never-ending strife to have a unique brand identity. Building an online presence sounds easy but in reality, it is not. Many factors need to be considered before devising a proper marketing plan. Images and text-based content is becoming outdated as most online brands are using animated videos as marketing strategies.
If you have noticed, a new trend of incorporating animated videos into websites is on the rise. It is difficult to lower the bounce rate of websites. If a user does not find anything useful or finds the website complicated to navigate then they do not stay for long. Animated videos capture user attention, as they are more engaging than text and info graphics. What I suggest is to hire video animator and let him handle your video creation requirements. Do you think working with the right animator also increases the potential of going viral?
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