What is Conversion in digital marketing

Daniel Wells's Avatar

Daniel Wells

15 May, 2019 05:38 PM

The conversion is the last step before achieving the goal set within an online marketing strategy. Normally many companies associate the conversion to the sale made in their virtual store, but the concept of conversion is something more than that. We can talk about conversion according to the type of purpose we intend.

Perhaps our purpose is simply to achieve more "likes" or followers, speaking of rrss, or simply, get subscribers or leads (action that will differentiate the public really interested in what we offer, usually with subscription, registration, email or requesting a quote).
How can a video help us in the conversion?

As we always say: the achievement of an objective of such characteristics cannot depend on an isolated action, it must be based on a strategy that facilitates this achievement. A strategy in which the design and architecture of the website are of vital importance for the conversion.

The video facilitates the explanation of a conversion process that can be complicated or that the complexity lies in how or what we are acquiring. The animation or motion graphics are 2 of the most used techniques in this type of videos because they adapt to our design and we can offer a joint vision of the whole action mixing real image and animation.
Reference: Video Film Production Services Dubai

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